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Solely Internet based retailers are also entering the market; some are establishing corresponding store based outlets to provide personal services, professional help, and tangible experiences with their products. There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand. Marketing Is Hard This is done by building authentic backlinks for your website which could drive traffic towards you.

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Television and radio continue to persuade and affect the audience, across multiple platforms Fill, Hughes, and De Franceso, 2013.