Email Marketing 101

If you want to drive conversions, you need to make sure that your website itself is correctly optimized. If you don’t, potential customers will reach your page but will bounce before they have had the opportunity to get to know you or make a purchase. Visual elements can certainly improve website conversions. If your website has huge chunks of text, people may quickly lose interest. Also, make sure that the website is easy to use, and that calls to action are strategically placed in the right spots. Lead visitors to your webpage along with the exact route you want them to take. The following are a few excellent examples of such calls to action which result in higher conversions. Take a look at them and make use of them on your website. Content writing should be part of your digital marketing strategy!Certainly, a blog is a good place to start, but more is needed. Gather the best blog posts which you have published on your website and send out an email newsletter. This method will encourage traffic to your site. The Truth Of Marketing ”Simon Heseltine @SimonHeseltine Senior Director, Organic Audience Development at AOL“Although I’ve had similar responsibilities in different organizations over the past 15 years, my department names have been a moving target – internet marketing, e marketing, e productivity, ecommerce, interactive marketing, and digital marketing. All the while, I’ve tried to maintain a tether to the “integrated marketing” and “marketing mix modeling” concepts birthed in the 90’s. They’re so dreamy, right?In 2014, I’m now comfortable calling that Digital Marketing. The digital threads of data and attribution allow us to build multi faceted, measurable, and flexible plans that have the ability to adjust to the co variability of business priorities and customer preferences. ”Ryan Arnholt @ArbenAngstrom Director, Digital Marketing at Optum “Digital marketing starts with really rich content that people actually care about – including killer images. Then it’s delivering that content when and where your customers want it in hopes they like it and tell all their friends and followers. And make sure they can see it on a device that they use everyday, especially the one attached to their hip. But above all, don’t overwhelm people with your sales pitch. Keep it simple and teach them something so they consider you a valuable resource not just a company pushing product. ”Laurie Englert @Chief Laurie Vice President, Marketing at Chief ManufacturingIf you’re looking for a digital marketing career which will allow you to express your creativity, you might like to consider working as an advertising copywriter or art director. Advertising copywriters produce ‘copy’ – the text for advertisements, which can take many forms, from the text for printed leaflets to slogans and scripts for TV adverts. lexington law firm reviews


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